From London to Madrid by taxi!
Mahou brings to life the Five Star experience of drinking Mahou. In September and October 2014 Mahou Cinco Estrellas was featured on 20 taxis in central London. The Mahou taxis lined up on Exchange Square, inviting consumers to take part in a game in which they could win a Five Star experience. The lucky winners were taken in a Mahou taxi to an exclusive event: Mahou Experience at Ibérica La Terraza at Canary Wharf, where they were able to taste Mahou Five Star and Spanish cuisine, along with a prize draw for a trip to Madrid.